As one of the leading Florida furniture retailers offering classic styles with a contemporary production methodology, Addison House represent over 100 of the finest manufacturers mainly from Europe, Indonesia and Brazil with artfully coordinated pieces and stunning accessories for every room environment. The company were looking to increase their online presence to attract new and existing customers who were unable to go to their stores.
Our brief was to
Our team began by working with the client’s management and operational staff to develop a full understanding of its history, core customers and business objectives. We performed industry trend analysis and competitive profiling to evaluate the environment.
The website had virtually no organic rankings and were relying on PPC to get business from their site.
Optimise their website for a variety of 1, 2 and 3 word key phrases.
We implemented our Custom Internet Marketing System (Get more Sales!) and in conjunction with development team implemented improved navigation, page structure and Metadata to increase search engine ‘friendliness’ of the site.
Entering the campaign part-way through an eCommerce redesign, our strategy was to ensure the new website adhered to basic SEO & PPC requirements.
Once this was established, we consulted on several changes to the website to implement advanced CRO techniques including multivariate testing, whilst ensuring this did not affect our SEO & PPC campaign strategy.
1. During the 3 first months of our recommended site changes going live, AddisonHouse.com experienced a massive surge in new traffic and sales as a result of our Search Engine Optimization and Conversion Rate Optimization suggested changes.