- mario en Turn leads into customers!
|The Care and Maintenance of a Brand
The work that happens after a brand has been established is as important as the planning that went into establishing it in the first place.
Supporting a corporate brand must be viewed as a continuous long-term business practice, not a short-term tactic. We help develop the leadership support, infrastructure, processes and tools to align the organization with the brand. Our work elevates brand management from a functional level to a core corporate focus, helping integrate the brand into employee behavior, and ultimately into customer experiences.
The MMG Center A MultiMindGroup.com center makes it easy for you to reinforce your brand identity consistently across all communications—something we know is essential in creating and maintaining a successful brand. A CoreBrand Center is a single source for all branding news, guidelines, decision tools, trademark information, artwork and templates. Whether a corporate employee needs to order stationery, a business unit’s advertising agency needs approved artwork, or a global marketing partner needs co-branding advice, a CoreBrand Center immediately delivers the appropriate tools.
Your brand is shaped by the actions and behavior of your employees, as well as by your communications. Insuring that your employees understand your brand is the first step in helping them deliver your brand promise consistently to your customers. Service businesses aren’t the only companies where brand behaviors are critical. We can help inform your employees about your brand, and engage with customer-facing employees, as well as internal staff, to help them live their brand through the choices they make daily on their jobs. Interactive online brand education, live workshops and internal communications are just some of the tools we can use.