Sales lead management is a term used to describe the overall process by which potential buyers are identified, educated, engaged with, qualified, and passed to sales.As a comprehensive strategy for generating revenue, sales lead management falls between broader marketing initiatives such as branding and advertising, and direct one-on-one efforts such as direct or channel sales. Sales lead management begins when interest is first identified, whether through awareness efforts (social media, PR), discoverability efforts (search optimization, search marketing, in-person or online tradeshows) or direct connection efforts (outbound calling, list acquisition).

Sales are harder than ever. But, it’s not your fault…
Everyone is over-worked and underpaid.
The economy sucks and budgets are tight.
All your prospects are busy and distracted.
This means you need to call, email, and network with more people.